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- Korea Health Industry Development Institute Medical Korea Awards, 2013
- Grand Prize as outstanding Korean Doctor, 2013
- Win national official commendation as global health care, 2013

• Title : Effective Medical Management, AI-based Public Medical Service and Entrepreneurship
• Date : Dec 2(Sat), at 10:00
• Room : Room 323

[Effective Medical Management, AI-based Public Medical Service and Entrepreneurship]
In general, the medical/hospital management aims to learn the basic knowledge and skills required by managers or doctors who are working for hospitals. First of all, doctors or managers must understand organizational structures of medical institutions and then design them effectively, as well as strategies regarding marketing in order to learn the medical/hospital management. Of course, a hospital is a place that treats patients and provides public services. We often classify hospitals as non-profit organizations. However, the main purpose of medical/hospital management is to maximize the efficiency of hospital management. In addition, it is related to generating new revenue by commercializing products related to medical services. In order to maximize the efficiency of hospital management, it is necessary to establish and utilize a medical management information system. Next, the Ministry of Information and Communication is implementing an AI-based medical system to support the introduction of medical and health care solutions and services by using digital innovation technologies to public medical institutions. Through this, public medical institutions can accelerate digital transformation, such as building medical information systems and managing medical data, and promote patient-centered medical service provision and medical innovation. In other words, this efficiency can be maximized by collecting and managing data within the hospital. Entrepreneurship (e.g., innovativeness, proactiveness, risk-taking) is needed to conceive and commercialize new products. It may be a somewhat risky attempt away from a stable source of profit, but product must be commercialized aggressively, and innovative and proactive thinking must be possible to find new business opportunities. For this, hospital officials such as doctors or managers need to receive entrepreneurship education and commercialization education. The most important thing is to change your mind.

- Former Research Professor of POSTECH
- Former Professor of Dongguk University
- Professor of Business Administration at Yeungnam University

• Title : Hospital brands with patients from all over the country
• Date : Dec 1(Fri), at 10:40
• Room : Room 323

[Hospital brands with patients from all over the country]

1. New strategies in line with changes in healthcare environment in 2024
2. What are the hospital brand characteristics?
3. What are the characteristics of a hospital with a strong brand
4. Create hospital brand persistence

- CEO of ARA Medical Group
- Representative of Peng Yi Mei Beauty Hospital
- Professor of Health Industry CEO Course
- Vice President of the Chinese Healthcare CEO Association

• Title : The Effect of Hospital Management System on Management Performance
• Date : Dec 1(Fri), at 11:20
• Room : Room 323

How strategies can be determined by the performance in hospital business? With one decision, it can make huge difference to your profits by hundreds of thousands to hundreds of millions.

Talking to the clients who come after having trouble managing in their hospital, in many cases, mostly they are so confused that they just do the opposite of what they should do now and should’t do.

For example, when opening a hospital newly, is it right to implement an incentive system to motivate employees or not? Incentive system can be designed in various ways depending on the growth stage of the hospital like [all vs some, temporarily vs periodically]

If you just think ‘it will be effective and they will be motivated because I give you incentives’, you may end up in failure. Rather, they are not motivated at all as you expect and even they are asking for money whenever they do something.

Whether planning to open a hospital or having been operating for over 10 years we will figure out the current growth of stage and definitely guide you what things should be done strategically in order of priority.

This lecture will help you learn the important things that you should focus on as a CEO.

- Provided consultations on hospital management across the numerous
hospitals of Seoul, Daegu, Busan
- Launched SEMA ON, Essential Management Solution for Opening Hospital
- Established a corporation 'Mediflow' and inaugurated as Representative
- Planning and Development of 'Mediflow-Management Solution' for
collaborating work of hospitals
- Planning and Development of 'Mediflow-Personnel Management Solution'
which is customized for hospitals